The process of the shopping ads setup on Microsoft is quite similar to setting up such ads on Google-we covered the process in detail in this guide.ĭespite similar features, Microsoft Products ads have some differences from Google Shopping ads, for example: These ads include custom images from your merchant catalogs (which you create in the Microsoft Merchant Center) and they contain a title, pricing, and seller details. Shopping ads on Microsoft are called Product ads. With over 700 million PC users worldwide, Microsoft Search Network enables advertisers to promote their products on the Bing search results page. The Best Alternatives to Google Shopping Ads Microsoft Product ads We’ve covered 5 ad platforms that might become an alternative or an addition to Google Shopping. That is why it is important to find alternative channels to drive sales to your store. The more businesses promote on Google Shopping, the fewer impressions and higher CPA they get. The most significant downside that makes advertisers search for alternative channels is the high competitiveness of Shopping ads. However, Google Shopping ads have some downsides. These ads generate 85.3% of clicks on Google Ads-meaning this is a powerful tool to drive sales. Online stores invest in Shopping ads equal to about 76% of their search ad budgets. Google Shopping ads is the leading campaign type for eCommerce.
0 Comments
Leave a Reply. |